Original language | English |
---|---|
Peer-reviewed scientific journal | Management Decision |
Volume | 54 |
Issue number | 2 |
Pages (from-to) | 270-287 |
ISSN | 0025-1747 |
DOIs | |
Publication status | Published - 02.2016 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 512 Business and Management
- Marketing Logics and Strategizing