Emotional Strategizing in Service Innovation

Catharina Koskull von, Tore Strandvik, Bård Tronvoll

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalManagement Decision
Volume54
Issue number2
Pages (from-to)270-287
ISSN0025-1747
DOIs
Publication statusPublished - 02.2016
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Marketing Logics and Strategizing

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