Emotional strategizing in service innovation management

Catharina Koskull von; Tore Strandvik; Bård Tronvall

Emotional strategizing in service innovation management

Catharina Koskull von, Tore Strandvik, Bård Tronvall

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	AMA Servsig 2014 Conference
Number of pages	6
Publisher	University of Macedonia
Publication date	2014
ISBN (Electronic)	978-960-98740-9-0
Publication status	Published - 2014
MoE publication type	A4 Article in conference proceedings
Event	2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Macedonia Palace Hotel, Thessaloniki, Greece Duration: 13.06.2014 → 15.06.2014 Conference number: 8

Keywords

512 Business and Management
KOTA2014

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@inproceedings{93afe7d91a5b4dc99ed28408076fc2d9,

title = "Emotional strategizing in service innovation management",

keywords = "512 Business and Management, KOTA2014",

author = "{Koskull von}, Catharina and Tore Strandvik and B{\aa}rd Tronvall",

note = " Volume: Proceeding volume: ; 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 13-06-2014 Through 15-06-2014",

year = "2014",

language = "English",

booktitle = "AMA Servsig 2014 Conference",

publisher = "University of Macedonia",

address = "Greece",

}

TY - GEN

T1 - Emotional strategizing in service innovation management

AU - Koskull von, Catharina

AU - Strandvik, Tore

AU - Tronvall, Bård

N1 - Conference code: 8

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Conference contribution

BT - AMA Servsig 2014 Conference

PB - University of Macedonia

T2 - 2014 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 13 June 2014 through 15 June 2014

ER -