Emotional Strategizing in Service Innovation

Catharina Koskull von, Tore Strandvik, Bård Tronvoll

Research output: Contribution to journal › Article › Scientific › peer-review

14 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Management Decision
Volume	54
Issue number	2
Pages (from-to)	270-287
ISSN	0025-1747
DOIs	https://doi.org/10.1108/MD-06-2014-0339
Publication status	Published - 02.2016
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Emotional Strategizing in Service Innovation",

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author = "{Koskull von}, Catharina and Tore Strandvik and B{\aa}rd Tronvoll",

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AU - Strandvik, Tore

AU - Tronvoll, Bård

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KW - Marketing Logics and Strategizing

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