Emotions and unintended communication effects: An examination of a store window and its impact on consumers’ beliefs about reality

Magnus Söderlund, Claes-Robert Julander

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Nordic Retail and Wholesale Conference 2016
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
EventNordic Retail and Wholesale Conference (NRWC) - Aarhus, Denmark
Duration: 09.11.201610.11.2016
Conference number: 5


  • 512 Business and Management

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