Emotions and unintended communication effects: An examination of a store window and its impact on consumers’ beliefs about reality

Magnus Söderlund; Claes-Robert Julander

Emotions and unintended communication effects: An examination of a store window and its impact on consumers’ beliefs about reality

Magnus Söderlund, Claes-Robert Julander

Marketing, Helsinki

Stockholm School of Economics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Nordic Retail and Wholesale Conference 2016
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	Nordic Retail and Wholesale Conference (NRWC) - Aarhus, Denmark Duration: 09.11.2016 → 10.11.2016 Conference number: 5

Keywords

512 Business and Management

OpenUrl availability

Full text

Cite this

@inproceedings{3be2842052f44fac8fe97398e0b9724e,

title = "Emotions and unintended communication effects: An examination of a store window and its impact on consumers{\textquoteright} beliefs about reality",

keywords = "512 Business and Management",

author = "Magnus S{\"o}derlund and Claes-Robert Julander",

note = " Volume: Proceeding volume: ; Nordic Retail and Wholesale Conference (NRWC) ; Conference date: 09-11-2016 Through 10-11-2016",

year = "2016",

language = "English",

booktitle = "Proceedings of the Nordic Retail and Wholesale Conference 2016",

}

TY - GEN

T1 - Emotions and unintended communication effects: An examination of a store window and its impact on consumers’ beliefs about reality

AU - Söderlund, Magnus

AU - Julander, Claes-Robert

N1 - Conference code: 5

PY - 2016

Y1 - 2016

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of the Nordic Retail and Wholesale Conference 2016

T2 - Nordic Retail and Wholesale Conference (NRWC)

Y2 - 9 November 2016 through 10 November 2016

ER -