Employee Motivation for Corporate Brand Promise Alignment

Helena Liewendahl, Anne Rindell

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of 11th Global Brand Conference: Brands that do Good
Publication date2016
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
EventGlobal Brand Conference of Academy of Marketings Brand, Corporate Identity and Reputation Special Interest Group - Bradford, United Kingdom
Duration: 27.04.201629.04.2016
Conference number: 11

Keywords

  • 512 Business and Management

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