Employee Motivation for Corporate Brand Promise Alignment

Helena Liewendahl; Anne Rindell

Employee Motivation for Corporate Brand Promise Alignment

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of 11th Global Brand Conference: Brands that do Good
Publication date	2016
Publication status	Published - 2016
MoE publication type	A4 Article in conference proceedings
Event	Global Brand Conference of Academy of Marketings Brand, Corporate Identity and Reputation Special Interest Group - Bradford, United Kingdom Duration: 27.04.2016 → 29.04.2016 Conference number: 11

Keywords

512 Business and Management

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Cite this

@inproceedings{d2ade6985ce44ba9a29b31b6970b6c4c,

title = "Employee Motivation for Corporate Brand Promise Alignment",

keywords = "512 Business and Management",

author = "Helena Liewendahl and Anne Rindell",

note = " Volume: Proceeding volume: ; Global Brand Conference of Academy of Marketings Brand, Corporate Identity and Reputation Special Interest Group ; Conference date: 27-04-2016 Through 29-04-2016",

year = "2016",

language = "English",

booktitle = "Proceedings of 11th Global Brand Conference: Brands that do Good",

}

TY - GEN

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AU - Liewendahl, Helena

AU - Rindell, Anne

N1 - Conference code: 11

PY - 2016

Y1 - 2016

KW - 512 Business and Management

M3 - Conference contribution

BT - Proceedings of 11th Global Brand Conference: Brands that do Good

T2 - Global Brand Conference of Academy of Marketings Brand, Corporate Identity and Reputation Special Interest Group

Y2 - 27 April 2016 through 29 April 2016

ER -