Entrepreneurial decision-making logic related to software development in different growth phases of INVs

Sara Fraccastoro, Arto Ojala, Mika Gabrielsson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Software-based innovations with global market-potential are the main product offering of digital-based International New Ventures, an emerging type of rapidly internationalizing firm. Despite increasing research attention on the internationalization phases of these firms, knowledge of how the characteristics of the firm's software offerings change over time remains scarce. In this paper, we analyze how standardization, customization and localization evolve through the growth and commitment of International New Ventures in foreign markets. Specifically, we posit that an entrepreneurial decision-making logic based on a logic of effectuation or causation acts as a trigger mechanism for specific software changes over time. Therefore, this article responds to calls for research on digital entrepreneurship and thus contributes to information system, international business, and entrepreneurship literature.

Original languageEnglish
Title of host publicationProceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
EditorsTung X. Bui
Number of pages10
PublisherIEEE computer society press
Publication date2019
ISBN (Electronic)978-0-9981331-2-6
Publication statusPublished - 2019
MoE publication typeA4 Article in conference proceedings
Event52nd Annual Hawaii International Conference on System Sciences, HICSS 2019 - Maui, United States
Duration: 08.01.201911.01.2019

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605


  • 512 Business and Management
  • Innovation and Entrepreneurship Theory and Practice
  • Knowledge Innovation and Entrepreneurial Systems
  • Customization
  • Effectuation
  • Internationalization
  • Standardization
  • Software

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