Entrepreneur’s Business Model: Calculation and Narrative as Means of Leveraging Uncertainty

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Business models are often challenged by lack of external and internal legitimacy at the initial stages of their creation. In this proposal, I focus on entrepreneurial ventures due to their transformative dynamic capabilities. I conceptualize business models as a combination of calculation and narrative. Both calculative and narrative aspects are essential for entrepreneurs aiming to gain legitimacy for their ventures and cope with uncertainty about venture outcomes. I develop propositions linking the role of business model calculative and narrative forms and exploration/exploitation type of entrepreneurial learning, as well as level of uncertainty within the activity system. Propositions are supported with exemplary evidence and call for further empirical investigation.
Original languageEnglish
Title of host publicationAcademy of Management Africa Conference
Publication date01.2013
Publication statusPublished - 01.2013
MoE publication typeA4 Article in conference proceedings
Event2013 Academy of Management Africa Conference - The Gordon Institute of Business Studies, University of Pretoria, Johannesburg, South Africa
Duration: 06.01.201310.01.2013


  • 512 Business and Management
  • business models
  • narrative
  • calculation
  • uncertainty


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