Original language | English |
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Title of host publication | Proceedings of the 43rd Annual Macromarketing Conference |
Number of pages | 5 |
Publication date | 2018 |
Pages | 878-882 |
ISBN (Electronic) | 978-3-00-060623-6 |
Publication status | Published - 2018 |
MoE publication type | A4 Article in conference proceedings |
Event | 2018 43rd Annual Macromarketing Conference - Leipzig, Germany Duration: 09.07.2018 → 12.07.2018 |
Keywords
- 512 Business and Management