| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 43rd Annual Macromarketing Conference |
| Number of pages | 5 |
| Publication date | 2018 |
| Pages | 878-882 |
| ISBN (Electronic) | 978-3-00-060623-6 |
| Publication status | Published - 2018 |
| MoE publication type | A4 Article in conference proceedings |
| Event | 2018 43rd Annual Macromarketing Conference - Leipzig, Germany Duration: 09.07.2018 → 12.07.2018 |
Keywords
- 512 Business and Management