Ethical Consumers Brand Avoidance

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Colloquium of AM's Brand, Corporate Identity and Reputation Special Interest Group
PublisherEmerald Group Publishing
Publication date04.2013
Publication statusPublished - 04.2013
MoE publication typeA4 Article in conference proceedings
EventInternational Colloquium of AM's Brand, Corporate Identity and Reputation Special Interest Group - , Portugal
Duration: 03.04.201305.04.2013
Conference number: 8

Keywords

  • 512 Business and Management
  • Equis Base Room

Cite this

Rindell, A., Strandvik, T., & Wilén, K. B. (2013). Ethical Consumers Brand Avoidance. In International Colloquium of AM's Brand, Corporate Identity and Reputation Special Interest Group Emerald Group Publishing. http://www.porto.ucp.pt/globalbrandconference/