Ethical Consumers' Brand Avoidance

Research output: Contribution to journalArticleScientificpeer-review

16 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Product and Brand Management
Volume22
Issue number7
Pages (from-to)484-490
Number of pages7
ISSN1061-0421
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

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