Ethical Consumers' Brand Avoidance

Anne Rindell; Tore Strandvik; Kristoffer Bernhard Wilén

doi:10.1108/JPBM-09-2013-0392

Ethical Consumers' Brand Avoidance

Anne Rindell, Tore Strandvik, Kristoffer Bernhard Wilén

Marketing, Helsinki

Research output: Contribution to journal › Article › Scientific › peer-review

38 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Product and Brand Management
Volume	22
Issue number	7
Pages (from-to)	484-490
Number of pages	7
ISSN	1061-0421
DOIs	https://doi.org/10.1108/JPBM-09-2013-0392
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

512 Business and Management
KOTA2013
Equis Base Room

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10.1108/JPBM-09-2013-0392

http://www.emeraldinsight.com/journals.htm?issn=1061-0421&volume=22&issue=7

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Ethical Consumers' Brand Avoidance

Keywords

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