Ethics and Responsibility in Relationship Marketing: The Business School and the Next Generation of Managers

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalMarketing Intelligence & Planning
Volume31
Issue number7
Pages (from-to)746-763
Number of pages18
ISSN0263-4503
DOIs
Publication statusPublished - 29.10.2013
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2013
  • Equis Base Room

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