Ethnographic Research in Service Marketing : Theory, Methods and Practice

Catharina von Koskull

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationField Guide to Case Study Research in Business-to-Business Marketing and Purchasing
EditorsArch G. Woodside, Hugh M. Pattinsson, Roger Marshall
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date2014
Pages101-145
ISBN (Print)978-1-78441-080-3
ISBN (Electronic)978-1-78441-079-7
DOIs
Publication statusPublished - 2014
MoE publication typeA3 Book chapter

Publication series

NameAdvances in Business Marketing and Purchasing
PublisherEmerald Group Publishing Limited
Volume21
ISSN (Print)1069-0964
ISSN (Electronic)1069-0964

Keywords

  • 512 Business and Management
  • KOTA2014

Cite this

von Koskull, C. (2014). Ethnographic Research in Service Marketing : Theory, Methods and Practice. In A. G. Woodside, H. M. Pattinsson, & R. Marshall (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (pp. 101-145). (Advances in Business Marketing and Purchasing; Vol. 21). Emerald Group Publishing. https://doi.org/10.1108/S1069-0964_2014_0000021004