Ethnographic Research in Service Marketing : Theory, Methods and Practice

Catharina von Koskull

doi:10.1108/S1069-0964_2014_0000021004

Ethnographic Research in Service Marketing : Theory, Methods and Practice

Catharina von Koskull

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

2 Citations (Scopus)

Original language	English
Title of host publication	Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Editors	Arch G. Woodside, Hugh M. Pattinsson, Roger Marshall
Place of Publication	Bingley
Publisher	Emerald Group Publishing
Publication date	2014
Pages	101-145
ISBN (Print)	978-1-78441-080-3
ISBN (Electronic)	978-1-78441-079-7
DOIs	https://doi.org/10.1108/S1069-0964_2014_0000021004
Publication status	Published - 2014
MoE publication type	A3 Book chapter

Publication series

Name	Advances in Business Marketing and Purchasing
Publisher	Emerald Group Publishing Limited
Volume	21
ISSN (Print)	1069-0964
ISSN (Electronic)	1069-0964

Keywords

512 Business and Management
KOTA2014

Access to Document

10.1108/S1069-0964_2014_0000021004

OpenUrl availability

Full text

Cite this

von Koskull, C. (2014). Ethnographic Research in Service Marketing : Theory, Methods and Practice. In A. G. Woodside, H. M. Pattinsson, & R. Marshall (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (pp. 101-145). (Advances in Business Marketing and Purchasing; Vol. 21). Emerald Group Publishing. https://doi.org/10.1108/S1069-0964_2014_0000021004

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von Koskull, C 2014, Ethnographic Research in Service Marketing : Theory, Methods and Practice. in AG Woodside, HM Pattinsson & R Marshall (eds), Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing. Advances in Business Marketing and Purchasing, vol. 21, Emerald Group Publishing, Bingley, pp. 101-145. https://doi.org/10.1108/S1069-0964_2014_0000021004

Ethnographic Research in Service Marketing : Theory, Methods and Practice. / von Koskull, Catharina.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing. ed. / Arch G. Woodside; Hugh M. Pattinsson; Roger Marshall. Bingley: Emerald Group Publishing, 2014. p. 101-145 (Advances in Business Marketing and Purchasing; Vol. 21).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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