Ethnographic Research in Service Marketing : Theory, Methods and Practice

Catharina von Koskull

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationField Guide to Case Study Research in Business-to-Business Marketing and Purchasing
EditorsArch G. Woodside, Hugh M. Pattinsson, Roger Marshall
Place of PublicationBingley
PublisherEmerald Group Publishing
Publication date2014
ISBN (Print)978-1-78441-080-3
ISBN (Electronic)978-1-78441-079-7
Publication statusPublished - 2014
MoE publication typeA3 Book chapter

Publication series

NameAdvances in Business Marketing and Purchasing
PublisherEmerald Group Publishing Limited
ISSN (Print)1069-0964
ISSN (Electronic)1069-0964


  • 512 Business and Management
  • KOTA2014

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