Translated title of the contribution | A Relationship Perspective on Services |
---|---|
Original language | Swedish |
Title of host publication | Marknadsföring i tjänsteekonomin |
Editors | Per Echeverri, Bo Edvardsson |
Number of pages | 9 |
Place of Publication | Lund |
Publisher | Studentlitteratur |
Publication date | 2012 |
Pages | 66-74 |
ISBN (Print) | 9789144059747 |
Publication status | Published - 2012 |
MoE publication type | D2 Article in a professional reserarch book (incl. editor's introduction, manuals, guides) |
Keywords
- 512 Business and Management
- KOTA2012