Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability

Xiaoning Liang, Johanna Frösén

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance