Executives' labeling strategies in emerging domains of activity: Constructing and using nascent market labels

N. Granqvist, S. Grodal, J.L. Woolley

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publication69th Annual Meeting of the Academy of Management, AOM
Publication date01.01.2009
Publication statusPublished - 01.01.2009
MoE publication typeA4 Article in conference proceedings
Event2009 Annual Meeting of the Academy of Management (AOM) - Chicago, United States
Duration: 07.08.200911.08.2009
Conference number: 69


  • 512 Business and Management

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