Expanding understanding of service exchange and value co-creation: a social construction approach

Bo Edvardsson, Bård Tronvoll, Thorsten Gruber

Research output: Contribution to journalArticleScientificpeer-review

620 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of the Academy of Marketing Science
Volume39
Issue number2
Pages (from-to)327-339
Number of pages13
ISSN0092-0703
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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