Expanding understanding of service exchange and value co-creation: a social construction approach

Bo Edvardsson, Bård Tronvoll, Thorsten Gruber

Research output: Contribution to journal › Article › Scientific › peer-review

1075 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of the Academy of Marketing Science
Volume	39
Issue number	2
Pages (from-to)	327-339
Number of pages	13
ISSN	0092-0703
DOIs	https://doi.org/10.1007/s11747-010-0200-y
Publication status	Published - 2011
MoE publication type	A1 Journal article - refereed

Keywords

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title = "Expanding understanding of service exchange and value co-creation: a social construction approach",

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AU - Tronvoll, Bård

AU - Gruber, Thorsten

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JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

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