Experience communities in Web 2.0 social forums

Anu Helkkula, Carol Kelleher

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationThe 22nd Services Conference and Workshop
EditorsK Tyler, L Harris, D Tan
Place of PublicationLondon
PublisherAcademy of Marketing, University of Westminster
Publication date2008
ISBN (Print)978-0-9552685-5-7
Publication statusPublished - 2008
MoE publication typeB2 Book chapter

Cite this

Helkkula, A., & Kelleher, C. (2008). Experience communities in Web 2.0 social forums. In K. Tyler, L. Harris, & D. Tan (Eds.), The 22nd Services Conference and Workshop Academy of Marketing, University of Westminster.