Experiential Customer Information in Service Innovation

Anu Helkkula, Catharina von Koskull

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010
Publication date2010
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
Event2011 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Porto, Portugal
Duration: 17.06.201119.06.2011


  • KOTA2010

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