Experiential Customer Information in Service Innovation

Anu Helkkula; Catharina von Koskull

Experiential Customer Information in Service Innovation

Anu Helkkula, Catharina von Koskull

CERS - Centre for Relationship Marketing and Service Management, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010
Publication date	2010
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	2011 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Porto, Portugal Duration: 17.06.2011 → 19.06.2011

Keywords

KOTA2010

OpenUrl availability

Full text

Cite this

@inproceedings{fc1415412f6a4347960f882fe94f5b53,

title = "Experiential Customer Information in Service Innovation",

keywords = "KOTA2010",

author = "Anu Helkkula and {von Koskull}, Catharina",

note = " Volume: Proceeding volume: ; 2011 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG), AMA SERVSIG ; Conference date: 17-06-2011 Through 19-06-2011",

year = "2010",

language = "English",

booktitle = "Proceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010",

}

TY - GEN

T1 - Experiential Customer Information in Service Innovation

AU - Helkkula, Anu

AU - von Koskull , Catharina

N1 - Volume: Proceeding volume:

PY - 2010

Y1 - 2010

KW - KOTA2010

M3 - Conference contribution

BT - Proceedings of the AMA Servsig International Service Research Conference, Porto, Portugal, June 17-19, 2010

T2 - 2011 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG)

Y2 - 17 June 2011 through 19 June 2011

ER -