Experientializing – How C2C Communication Becomes Part of the Service Experience: The Case of Live-tweeting and TV-viewing

Kai Juhani Erkinpoika Huotari

Research output: Thesis › Doctoral Thesis › Monograph

Original language	English
Place of Publication	Helsinki
Publisher	Hanken School of Economics
Print ISBNs	978-952-232-251-7
Electronic ISBNs	978-952-232-252-4
Publication status	Published - 2014
MoE publication type	G4 Doctoral dissertation (monograph)

Keywords

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title = "Experientializing – How C2C Communication Becomes Part of the Service Experience: The Case of Live-tweeting and TV-viewing",

keywords = "512 Business and Management, KOTA2014",

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isbn = "978-952-232-251-7",

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publisher = "Hanken School of Economics",

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}

TY - BOOK

T1 - Experientializing – How C2C Communication Becomes Part of the Service Experience

T2 - The Case of Live-tweeting and TV-viewing

AU - Huotari, Kai Juhani Erkinpoika

PY - 2014

Y1 - 2014

KW - 512 Business and Management

KW - KOTA2014

M3 - Doctoral Thesis

SN - 978-952-232-251-7

T3 - Ekonomi och samhälle / Economics and Society

PB - Hanken School of Economics

CY - Helsinki

ER -