Explaining the servitization paradox: a configurational theory and a performance measurement framework

Saara A. Brax*, Armando Calabrese, Nathan Levialdi Ghiron, Luigi Tiburzi, Christian Grönroos

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

62 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance