Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes

Jaakko Aspara, Henriikki Tikkanen, Erik Pöntiskoski, Paavo Järvensivu

Research output: Contribution to journalArticleScientificpeer-review

26 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalEuropean Journal of Marketing
Volume45
Issue number4
Pages (from-to)596-630
Number of pages35
ISSN0309-0566
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management

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