Exploring change in customer experience: the case of sports-tracking mobile service

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Nordic School : Service Marketing and Management for the Future
EditorsGummerus Johanna, Catharina von Koskull
Number of pages19
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date2015
Pages253-271
ISBN (Electronic)978-952-232-284-5 (PDF)
Publication statusPublished - 2015
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

Cite this

Lipkin, M., & Heinonen, K. (2015). Exploring change in customer experience: the case of sports-tracking mobile service. In G. Johanna, & C. von Koskull (Eds.), The Nordic School : Service Marketing and Management for the Future (pp. 253-271). Hanken School of Economics. http://hdl.handle.net/10138/156531