Exploring change in customer experience: the case of sports-tracking mobile service

Michaela Lipkin, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Nordic School : Service Marketing and Management for the Future
EditorsGummerus Johanna, Catharina von Koskull
Number of pages19
Place of PublicationHelsinki
PublisherHanken School of Economics
Publication date2015
ISBN (Electronic)978-952-232-284-5 (PDF)
Publication statusPublished - 2015
MoE publication typeA3 Book chapter


  • 512 Business and Management

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