Exploring consumers’ product-specific colour meanings

Hannele Kauppinen-Räisänen, Harri T. Luomala

Research output: Contribution to journalArticleScientificpeer-review

66 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalQualitative Market Research: An International Journal
Volume13
Issue number3
Pages (from-to)287-308
Number of pages21
ISSN1352-2752
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2010

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