Exploring consumers’ product-specific colour meanings

Hannele Kauppinen-Räisänen, Harri T. Luomala

Research output: Contribution to journal › Article › Scientific › peer-review

83 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Qualitative Market Research: An International Journal
Volume	13
Issue number	3
Pages (from-to)	287-308
Number of pages	21
ISSN	1352-2752
DOIs	https://doi.org/10.1108/13522751011053644
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

@article{2233bfbd876b479699b00c23fe1b80ff,

title = "Exploring consumers{\textquoteright} product-specific colour meanings",

keywords = "KOTA2010",

author = "Hannele Kauppinen-R{\"a}is{\"a}nen and Luomala, {Harri T.}",

year = "2010",

doi = "10.1108/13522751011053644",

language = "English",

volume = "13",

pages = "287--308",

journal = "Qualitative Market Research",

issn = "1352-2752",

publisher = "Emerald Group Publishing",

number = "3",

}