Exploring consumers’ product-specific colour meanings

Hannele Kauppinen-Räisänen, Harri T. Luomala

Research output: Contribution to journal › Article › Scientific › peer-review

109 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Qualitative Market Research: An International Journal
Volume	13
Issue number	3
Pages (from-to)	287-308
Number of pages	21
ISSN	1352-2752
DOIs	https://doi.org/10.1108/13522751011053644
Publication status	Published - 2010
MoE publication type	A1 Journal article - refereed

Keywords

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