Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives

Anne Rindell, O Iglesias

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationRhetoric&Narratives in Management Research 2013 : Book of Abstracs
Number of pages2
Place of PublicationBarcelona
PublisherESADE - Ramon Llull University
Publication date26.03.2013
Publication statusPublished - 26.03.2013
MoE publication typeA4 Article in conference proceedings
EventInternational Conference on Rhetoric and Narratives in Management Research, ESADE - Barcelona, Spain
Duration: 26.03.201327.03.2013
Conference number: 5


  • 512 Business and Management
  • Equis Base Room

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