Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives

Anne Rindell, O Iglesias

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationRhetoric&Narratives in Management Research 2013 : Book of Abstracs
Number of pages2
Place of PublicationBarcelona
PublisherESADE - Ramon Llull University
Publication date26.03.2013
Pages14-15
Publication statusPublished - 26.03.2013
MoE publication typeA4 Article in conference proceedings
EventInternational Conference on Rhetoric and Narratives in Management Research, ESADE - Barcelona, Spain
Duration: 26.03.201327.03.2013
Conference number: 5

Keywords

  • 512 Business and Management
  • Equis Base Room

Cite this

Rindell, A., & Iglesias, O. (2013). Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives. In Rhetoric&Narratives in Management Research 2013: Book of Abstracs (pp. 14-15). ESADE - Ramon Llull University. http://www.esade.edu/research-webs/eng/rnmr13