Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives

Anne Rindell; O Iglesias

Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Rhetoric&Narratives in Management Research 2013 : Book of Abstracs
Number of pages	2
Place of Publication	Barcelona
Publisher	ESADE - Ramon Llull University
Publication date	26.03.2013
Pages	14-15
Publication status	Published - 26.03.2013
MoE publication type	A4 Article in conference proceedings
Event	International Conference on Rhetoric and Narratives in Management Research, ESADE - Barcelona, Spain Duration: 26.03.2013 → 27.03.2013 Conference number: 5

Keywords

512 Business and Management
Equis Base Room

Access to Document

http://www.esade.edu/research-webs/eng/rnmr13

OpenUrl availability

Full text

Cite this

@inproceedings{cb8805258c824b8e92a0615584648ffc,

title = "Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives",

keywords = "512 Business and Management, Equis Base Room",

author = "Anne Rindell and O Iglesias",

note = " Volume: Proceeding volume: ; International Conference on Rhetoric and Narratives in Management Research, ESADE ; Conference date: 26-03-2013 Through 27-03-2013",

year = "2013",

month = mar,

day = "26",

language = "English",

pages = "14--15",

booktitle = "Rhetoric&Narratives in Management Research 2013",

publisher = "ESADE - Ramon Llull University",

address = "Spain",

}

Rindell, A & Iglesias, O 2013, Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives. in Rhetoric&Narratives in Management Research 2013: Book of Abstracs. ESADE - Ramon Llull University, Barcelona, pp. 14-15, International Conference on Rhetoric and Narratives in Management Research, ESADE, Barcelona, Spain, 26.03.2013. <http://www.esade.edu/research-webs/eng/rnmr13>

TY - GEN

T1 - Exploring Context And Time In Brand Image Construction Through Online Consumer Narratives

AU - Rindell, Anne

AU - Iglesias, O

N1 - Conference code: 5

PY - 2013/3/26

Y1 - 2013/3/26

KW - 512 Business and Management

KW - Equis Base Room

M3 - Conference contribution

SP - 14

EP - 15

BT - Rhetoric&Narratives in Management Research 2013

PB - ESADE - Ramon Llull University

CY - Barcelona

T2 - International Conference on Rhetoric and Narratives in Management Research, ESADE

Y2 - 26 March 2013 through 27 March 2013

ER -