Exploring customer value formation: a customer dominant logic perspective

Research output: Book/Report › Commissioned report

Original language	English

Place of Publication	Helsinki
Publisher	Hanken School of Economics
Number of pages	20
ISBN (Print)	978-952-232-088-9
Publication status	Published - 2010
MoE publication type	D4 Published development or research report or study

Name	Hanken School of Economics Working Papers
Publisher	Hanken School of Economics
No.	552
ISSN (Print)	0357-4598

Access to Document

@book{baacabcf302a4f07876b7581c9cb78cd,

title = "Exploring customer value formation: a customer dominant logic perspective",

author = "P{\"a}ivi Voima and Kristina Heinonen and Tore Strandvik",

year = "2010",

language = "English",

isbn = "978-952-232-088-9",

series = "Hanken School of Economics Working Papers",

publisher = "Hanken School of Economics",

number = "552",

address = "Finland",

}