Exploring customer value formation: a customer dominant logic perspective

Research output: Book/ReportCommissioned reportProfessional

Original languageEnglish
Place of PublicationHelsinki
PublisherHanken School of Economics
Number of pages20
ISBN (Print)978-952-232-088-9
Publication statusPublished - 2010
MoE publication typeD4 Published development or research report or study

Publication series

NameHanken School of Economics Working Papers
PublisherHanken School of Economics
No.552
ISSN (Print)0357-4598

Cite this

Voima, P., Heinonen, K., & Strandvik, T. (2010). Exploring customer value formation: a customer dominant logic perspective. (Hanken School of Economics Working Papers; No. 552). Hanken School of Economics. http://hdl.handle.net/10227/630