Exploring Customer Value Formation – A Customer Dominant Logic Perspective

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationCombi2010 Conference Proceedings : Contemporary views on business: Partnering for the future
EditorsT. Riihelä, M. Mattila
Number of pages26
Place of PublicationVantaa
Publication date2010
Pages118-143
ISBN (Print)978-951-799-213-8
Publication statusPublished - 2010
MoE publication typeA4 Article in conference proceedings
EventUnknown host publication - , Portugal
Duration: 01.01.1800 → …

Publication series

NameLaurea publications
NumberA 72
ISSN (Print)1458-7211

Keywords

  • KOTA2010

Cite this

Voima, P., Heinonen, K., & Strandvik, T. (2010). Exploring Customer Value Formation – A Customer Dominant Logic Perspective. In T. Riihelä, & M. Mattila (Eds.), Combi2010 Conference Proceedings : Contemporary views on business: Partnering for the future (pp. 118-143). (Laurea publications; No. A 72).. http://markkinointi.laurea.fi/julkaisut/a/a72.pdf