Exploring Customer Value Formation – A Customer Dominant Logic Perspective

Päivi Voima; Kristina Heinonen; Tore Strandvik

Exploring Customer Value Formation – A Customer Dominant Logic Perspective

Päivi Voima, Kristina Heinonen, Tore Strandvik

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Combi2010 Conference Proceedings : Contemporary views on business: Partnering for the future
Editors	T. Riihelä, M. Mattila
Number of pages	26
Place of Publication	Vantaa
Publication date	2010
Pages	118-143
ISBN (Print)	978-951-799-213-8
Publication status	Published - 2010
MoE publication type	A4 Article in conference proceedings
Event	Unknown host publication - , Portugal Duration: 01.01.1800 → …

Publication series

Name	Laurea publications
Number	A 72
ISSN (Print)	1458-7211

Keywords

KOTA2010

Access to Document

http://markkinointi.laurea.fi/julkaisut/a/a72.pdf

OpenUrl availability

Full text

Cite this

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title = "Exploring Customer Value Formation – A Customer Dominant Logic Perspective",

keywords = "KOTA2010",

author = "P{\"a}ivi Voima and Kristina Heinonen and Tore Strandvik",

note = " Volume: Proceeding volume: ; Unknown host publication ; Conference date: 01-01-1800",

year = "2010",

language = "English",

isbn = "978-951-799-213-8",

series = "Laurea publications",

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editor = "T. Riihel{\"a} and M. Mattila",

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Voima, P, Heinonen, K & Strandvik, T 2010, Exploring Customer Value Formation – A Customer Dominant Logic Perspective. in T Riihelä & M Mattila (eds), Combi2010 Conference Proceedings : Contemporary views on business: Partnering for the future. Laurea publications, no. A 72, Vantaa, pp. 118-143, Unknown host publication, Portugal, 01.01.1800. <http://markkinointi.laurea.fi/julkaisut/a/a72.pdf>

Exploring Customer Value Formation – A Customer Dominant Logic Perspective. / Voima, Päivi; Heinonen, Kristina ; Strandvik, Tore.
Combi2010 Conference Proceedings : Contemporary views on business: Partnering for the future. ed. / T. Riihelä; M. Mattila. Vantaa, 2010. p. 118-143 (Laurea publications; No. A 72).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Exploring Customer Value Formation – A Customer Dominant Logic Perspective

AU - Voima, Päivi

AU - Heinonen, Kristina

AU - Strandvik, Tore

N1 - Volume: Proceeding volume:

PY - 2010

Y1 - 2010

KW - KOTA2010

M3 - Conference contribution

SN - 978-951-799-213-8

T3 - Laurea publications

SP - 118

EP - 143

BT - Combi2010 Conference Proceedings : Contemporary views on business: Partnering for the future

A2 - Riihelä, T.

A2 - Mattila, M.

CY - Vantaa

T2 - Unknown host publication

Y2 - 1 January 1800

ER -