@book{a4d58d904f9a4eee992fb266f9ae0ec9,
title = "Exploring Marketing in Micro Firms",
keywords = "512 Business and Management, theory-in-use, micro firm, interactive research, germinal",
author = "Karolina W{\"a}gar and Peter Bj{\"o}rk and Annika Ravald and West, {Bj{\"o}rn Ove}",
year = "2007",
language = "English",
isbn = "978-951-555-966-1",
series = " Swedish School of Economics and Business Administration. Working papers",
publisher = "Swedish School of Economics and Business Administration",
number = "531",
address = "Finland",
}