Exploring Marketing in Micro Firms

Karolina Wägar, Peter Björk, Annika Ravald, Björn Ove West

Research output: Book/ReportCommissioned report

Original languageEnglish
Place of PublicationHelsinki
PublisherSwedish School of Economics and Business Administration
ISBN (Print)978-951-555-966-1
Publication statusPublished - 2007
MoE publication typeD4 Published development or research report or study

Publication series

Name Swedish School of Economics and Business Administration. Working papers
PublisherSwedish School of Economics and Business Administration
No.531
ISSN (Print)0357-4598

Keywords

  • 512 Business and Management
  • theory-in-use
  • micro firm
  • interactive research
  • germinal

Cite this

Wägar, K., Björk, P., Ravald, A., & West, B. O. (2007). Exploring Marketing in Micro Firms. ( Swedish School of Economics and Business Administration. Working papers; No. 531). Swedish School of Economics and Business Administration. http://hdl.handle.net/10227/252