Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective

Minna Hannele Pihlström, Kristina Heinonen

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

3 Citations (Scopus)
Original languageEnglish
Title of host publicationGlobal Mobile Commerce: Strategies, Implementation and Case Studies
Editors W. Huang Wayne, Wang Yingluo, Day John
Number of pages22
PublisherIGI Global
Publication date2007
Pages110-132
ISBN (Print)978-1-59904-558-0
Publication statusPublished - 2007
MoE publication typeB2 Book chapter

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