Abstract
This paper uses paradox theory to explore what kind of paradoxical sustainability tensions (PSTs) arise in the context of the rapidly transforming e-grocery retail market, looking specifically at sustainable LMD. The study is a multiple case study with six companies that is extended with a news analysis. The contribution is a more holistic understanding of the intricacies of sustainable LMD within e-grocery retail. The study identifies 12 paradoxical sustainability tensions within the existing literature that are specific to the research context and compares them with the seven PSTs that are the outcome of this empirical study. The outcomes provide e-grocery retailers with tools to better utilize the PSTs they encounter for positive business outcomes.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of NRWC Conference, 8-10 November 2022, Tampere |
| Publication date | 08.11.2022 |
| Publication status | Published - 08.11.2022 |
| MoE publication type | B3 Article in conference proceedings |
| Event | 8th Nordic Retail and Wholesale Association Conference - Tampere, Finland , Tampere, Finland Duration: 08.11.2022 → 10.11.2022 Conference number: 8 https://nrwa.se/home/nrwa-2022/ |
Keywords
- Business, Markets and Societal Dynamics
- last mile delivery
- sustainability
- tensions
- e-grocery retail
- platform economy
- paradox theory
- paradoxical sustainability tensions
