Exploring the Embedded Business Offering - the Case of Activity Trackers

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConference Proceedings SERVSIG 2016 Maastricht
Place of PublicationMaastricht
PublisherService Science Factory
Publication date2016
Pages519-523
ISBN (Print)978-90-825680-0-4
Publication statusPublished - 2016
MoE publication typeA4 Article in conference proceedings
Event2016 American Marketing Association's Services Marketing Special Interest Group (AMA SERVSIG) - Maastricht, Maastricht, Netherlands
Duration: 18.06.201620.06.2016
Conference number: 9

Keywords

  • 512 Business and Management

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