Exploring the Mundane and Complex: The use of ethnography for studying customer-oriented learning

Karolina Wägar

Research output: Contribution to journal › Article › Scientific › peer-review

4 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Qualitative Market Research: An International Journal
Volume	15
Issue number	2
Pages (from-to)	165-187
Number of pages	23
ISSN	1352-2752
DOIs	https://doi.org/10.1108/13522751211215886
Publication status	Published - 2012
MoE publication type	A1 Journal article - refereed

Keywords

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