Exploring the Mundane and Complex: The use of ethnography for studying customer-oriented learning

Karolina Wägar

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalQualitative Market Research: An International Journal
Volume15
Issue number2
Pages (from-to)165-187
Number of pages23
ISSN1352-2752
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • KOTA2012

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