Exploring tools for learning about customers in a service setting

Karolina Wägar

doi:10.1108/09564230810903488

Exploring tools for learning about customers in a service setting

Karolina Wägar

Marketing, Vaasa

Research output: Contribution to journal › Article › Scientific › peer-review

8 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Service Management
Volume	19
Issue number	5
Pages (from-to)	596-620
Number of pages	25
ISSN	1757-5818
DOIs	https://doi.org/10.1108/09564230810903488
Publication status	Published - 2008
MoE publication type	A1 Journal article - refereed

Keywords

Learning
Social interaction
Ethnography
ORGANIZATIONAL KNOWLEDGE
CUSTOMIZATION
EMPLOYEE
QUALITY

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10.1108/09564230810903488

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Cite this

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