Exploring tools for learning about customers in a service setting

Karolina Wägar

doi:10.1108/09564230810903488

Exploring tools for learning about customers in a service setting

Karolina Wägar

Marketing, Vaasa

Research output: Contribution to journal › Article › Scientific › peer-review

8 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Service Management
Volume	19
Issue number	5
Pages (from-to)	596-620
Number of pages	25
ISSN	1757-5818
DOIs	https://doi.org/10.1108/09564230810903488
Publication status	Published - 2008
MoE publication type	A1 Journal article - refereed

Keywords

Learning
Social interaction
Ethnography
ORGANIZATIONAL KNOWLEDGE
CUSTOMIZATION
EMPLOYEE
QUALITY

Access to Document

10.1108/09564230810903488

OpenUrl availability

Full text

Cite this

@article{301b6fc806294ba494fdeefee194a969,

title = "Exploring tools for learning about customers in a service setting",

keywords = "Learning, Social interaction, Ethnography, ORGANIZATIONAL KNOWLEDGE, CUSTOMIZATION, EMPLOYEE, QUALITY",

author = "Karolina W{\"a}gar",

year = "2008",

doi = "10.1108/09564230810903488",

language = "English",

volume = "19",

pages = "596--620",

journal = "Journal of Service Management",

issn = "1757-5818",

publisher = "Emerald Group Publishing",

number = "5",

}

TY - JOUR

T1 - Exploring tools for learning about customers in a service setting

AU - Wägar, Karolina

PY - 2008

Y1 - 2008

KW - Learning

KW - Social interaction

KW - Ethnography

KW - ORGANIZATIONAL KNOWLEDGE

KW - CUSTOMIZATION

KW - EMPLOYEE

KW - QUALITY

U2 - 10.1108/09564230810903488

DO - 10.1108/09564230810903488

M3 - Article

SN - 1757-5818

VL - 19

SP - 596

EP - 620

JO - Journal of Service Management

JF - Journal of Service Management

IS - 5

ER -