@article{569b427d8f524bd68b106796173ab61c,
title = "Exploring value propositions and service innovation: a service-dominant logic study",
keywords = "512 Business and Management, Resource integration, Service dominant logic, Service innovation, Value proposition, KOTA2014, Marketing Logics and Strategizing",
author = "Per Sk{\aa}l{\'e}n and Johanna Gummerus and {von Koskull}, Catharina and Peter Magnusson",
year = "2015",
doi = "10.1007/s11747-013-0365-2",
language = "English",
volume = "43",
pages = "137--158",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer",
number = "2",
}