Exploring value propositions and service innovation: a service-dominant logic study

Per Skålén, Johanna Gummerus, Catharina von Koskull, Peter Magnusson

Research output: Contribution to journalArticleScientificpeer-review

178 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of the Academy of Marketing Science
Volume43
Issue number2
Pages (from-to)137-158
ISSN0092-0703
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article - refereed

Keywords

  • 512 Business and Management
  • Resource integration
  • Service dominant logic
  • Service innovation
  • Value proposition
  • KOTA2014
  • Marketing Logics and Strategizing

Cite this