Extending Service-Dominant Logic - Outside Marketing and Inside Managerial Practice

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	The SAGE Handbook of Service-Dominant Logic
Editors	Stephen L. Vargo , Robert F. Lusch
Place of Publication	Thousand Oaks
Publisher	Sage publications
Publication date	2019
Pages	639-654
ISBN (Print)	978-1-5264-0283-7
ISBN (Electronic)	9781526455505
Publication status	Published - 2019
MoE publication type	A3 Book chapter

Keywords

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title = "Extending Service-Dominant Logic - Outside Marketing and Inside Managerial Practice",

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isbn = "978-1-5264-0283-7",

pages = "639--654",

editor = "{Vargo }, {Stephen L.} and {Lusch }, {Robert F. }",

booktitle = "The SAGE Handbook of Service-Dominant Logic",

publisher = "Sage publications",

address = "United Kingdom",

}

TY - CHAP

T1 - Extending Service-Dominant Logic - Outside Marketing and Inside Managerial Practice

AU - Storbacka, Kaj

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M3 - Chapter

SN - 978-1-5264-0283-7

SP - 639

EP - 654

BT - The SAGE Handbook of Service-Dominant Logic

A2 - Vargo , Stephen L.

A2 - Lusch , Robert F.

PB - Sage publications

CY - Thousand Oaks

ER -