Extending Service-Dominant Logic - outside marketing and inside managerial practice

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe SAGE Handbook of Service-Dominant Logic
EditorsStephen L. Vargo , Robert F. Lusch
Place of PublicationThousand Oaks
PublisherSage publications
Publication date2018
Pages639-654
ISBN (Print)9781526402837
ISBN (Electronic)9781526455505
Publication statusPublished - 2018
MoE publication typeA3 Book chapter

Keywords

  • 512 Business and Management

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