Extending the logic: rethinking value creation and co-creation and their marketing implications

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic
EditorsRobert Lusch, Stephen Vargo, Roger Layton
Number of pages28
Place of PublicationSydney
Publication date2008
Pages348-375
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings

Cite this

Grönroos, C. (2008). Extending the logic: rethinking value creation and co-creation and their marketing implications. In R. Lusch, S. Vargo, & R. Layton (Eds.), Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic (pp. 348-375).