Extending the logic: rethinking value creation and co-creation and their marketing implications

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic
EditorsRobert Lusch, Stephen Vargo, Roger Layton
Number of pages28
Place of PublicationSydney
Publication date2008
Publication statusPublished - 2008
MoE publication typeA4 Article in conference proceedings

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