Extending the logic: rethinking value creation and co-creation and their marketing implications

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic
Editors	Robert Lusch, Stephen Vargo, Roger Layton
Number of pages	28
Place of Publication	Sydney
Publication date	2008
Pages	348-375
Publication status	Published - 2008
MoE publication type	A4 Article in conference proceedings

OpenUrl availability

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title = "Extending the logic: rethinking value creation and co-creation and their marketing implications",

author = "Christian Gr{\"o}nroos",

note = "Published in electronic format only Volume: Proceeding volume: ",

year = "2008",

language = "English",

pages = "348--375",

editor = "Robert Lusch and Stephen Vargo and Roger Layton",

booktitle = "Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic",

}

Extending the logic: rethinking value creation and co-creation and their marketing implications. / Grönroos, Christian.
Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic. ed. / Robert Lusch; Stephen Vargo; Roger Layton. Sydney, 2008. p. 348-375.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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BT - Proceedings from the Forum on Market and Markets: Extending the Service-Dominant Logic

A2 - Lusch, Robert

A2 - Vargo, Stephen

A2 - Layton, Roger

CY - Sydney

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