Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing

Martin Fougère, Per Skålén

Research output: Contribution to journalArticleScientificpeer-review

17 Citations (Scopus)
Original languageEnglish
Peer-reviewed scientific journalJournal of Macromarketing
Volume33
Issue number1
Pages (from-to)13-28
Number of pages16
ISSN0276-1467
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article - refereed

Keywords

  • KOTA2012
  • Equis Base Room

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