Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing

Martin Fougère; Per Skålén

doi:10.1177/0276146712461507

Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing

Martin Fougère, Per Skålén

Management and Organisation, Helsinki

Karlstad University

Research output: Contribution to journal › Article › Scientific › peer-review

30 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Macromarketing
Volume	33
Issue number	1
Pages (from-to)	13-28
Number of pages	16
ISSN	0276-1467
DOIs	https://doi.org/10.1177/0276146712461507
Publication status	Published - 2013
MoE publication type	A1 Journal article - refereed

Keywords

KOTA2012
Equis Base Room

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Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing

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