Face value: Images of headless decorative models increase consumer identification and product attitudes

H Berg, Magnus Söderlund

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in advertising research (Vol. IV) : The changing roles of advertising
EditorsSara Rosengren, Micael Dahlén, Shintaro Okazaki
Place of PublicationWiesbaden
Publication date2013
ISBN (Print)978-3658023645
Publication statusPublished - 2013
MoE publication typeA3 Book chapter

Publication series

NameEuropean Advertising Academy


  • 512 Business and Management

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