Face value: Images of headless decorative models increase consumer identification and product attitudes

H Berg, Magnus Söderlund

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Advances in advertising research (Vol. IV) : The changing roles of advertising
Editors	Sara Rosengren, Micael Dahlén, Shintaro Okazaki
Place of Publication	Wiesbaden
Publisher	Springer
Publication date	2013
ISBN (Print)	978-3658023645
Publication status	Published - 2013
MoE publication type	A3 Book chapter

Name	European Advertising Academy

Keywords

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Face value: Images of headless decorative models increase consumer identification and product attitudes. / Berg, H; Söderlund, Magnus.
Advances in advertising research (Vol. IV): The changing roles of advertising. ed. / Sara Rosengren; Micael Dahlén; Shintaro Okazaki. Wiesbaden : Springer, 2013. (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

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AU - Söderlund, Magnus

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PB - Springer

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