Face value: Images of headless decorative models increase consumer identification and product attitudes

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in advertising research (Vol. IV) : The changing roles of advertising
EditorsSara Rosengren, Micael Dahlén, Shintaro Okazaki
Place of PublicationWiesbaden
PublisherSpringer
Publication date2013
ISBN (Print)978-3658023645
Publication statusPublished - 2013
MoE publication typeA3 Book chapter

Publication series

NameEuropean Advertising Academy

Keywords

  • 512 Business and Management

Cite this

Berg, H., & Söderlund, M. (2013). Face value: Images of headless decorative models increase consumer identification and product attitudes. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (European Advertising Academy). Springer.