The aim of this paper is to examine whether Finnish design companies can use design as a source of competitive advantage in their internationalization process and what other competitive elements are essential. One of the central findings of this research was that many of the small and medium-sized firms in the Finnish design industry could even attain a leading position in the Western European market and remain highly profitable at the same time. The simultaneous, balanced enhancement of internal efficiency and external effectiveness, guided by a strategy of internationalization, can be seen as the cornerstone of success. Another key point was that the companies studied had achieved their strong position in the international market through specialization and carefully targeted choices. Within the internationally successful companies, design has been a part of the overall business strategy, serving as a tool for market-specific adaptation and differentiation in the provision of products and services. Properly used, design also supported the aims of internal efficiency. We conclude by suggesting the extension of the research to other similar countries to validate the preliminary results found in the Finnish design industry.
|Peer-reviewed scientific journal||The Design Journal : An International Journal for All Aspects of Design|
|Number of pages||10|
|Publication status||Published - 2005|
|MoE publication type||A1 Journal article - refereed|
- Competitive advantage
- Design firms