Original language | English |
---|---|
Peer-reviewed scientific journal | Journal of Marketing Management |
Volume | 31 |
Issue number | 15-16 |
Pages (from-to) | 1602-1625 |
DOIs | |
Publication status | Published - 2015 |
MoE publication type | A1 Journal article - refereed |
Keywords
- 518 Media and communications
- Marketing
- Gender
- Identity