Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs

Anu A. Harju, Annamari Huovinen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationGendering Theory in Marketing and Consumer Research
EditorsZeynep Arsel, Kirsi Eräranta, Johanna Moisander
Place of PublicationLondon
PublisherRoutledge
Publication date2017
ISBN (Print)978-1-138-23708-7
Publication statusPublished - 2017
MoE publication typeA3 Book chapter

Publication series

NameKey issues in marketing management.

Keywords

  • 518 Media and communications
  • Marketing
  • Gender
  • Identity
  • 512 Business and Management

Cite this

Harju, A. A., & Huovinen, A. (2017). Fashionably voluptuous : normative femininity and resistant performative tactics in fatshion blogs. In Z. Arsel, K. Eräranta, & J. Moisander (Eds.), Gendering Theory in Marketing and Consumer Research (Key issues in marketing management.). London: Routledge.