Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs

Anu A. Harju; Annamari Huovinen

doi:10.1080/0267257X.2015.1066837

Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs

Anu A. Harju
, Annamari Huovinen

Subject Finnish, Helsinki

Aalto University

Research output: Contribution to journal › Article › Scientific › peer-review

57 Citations (Scopus)

Original language	English
Peer-reviewed scientific journal	Journal of Marketing Management
Volume	31
Issue number	15-16
Pages (from-to)	1602-1625
DOIs	https://doi.org/10.1080/0267257X.2015.1066837
Publication status	Published - 2015
MoE publication type	A1 Journal article - refereed

Keywords

518 Media and communications
Marketing
Gender
Identity

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10.1080/0267257X.2015.1066837

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Cite this

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