Feminist Perspectives on Doing Strategy-as-Practice Research

Pikka-Maaria Laine, Susan Meriläinen, Johanna Moisander and Janne Tienari focus on a very important but largely neglected topic in strategy as practice research. They argue that strategy as practice research would benefit from a theoretically advanced feminist understanding of what gender is and how it plays into strategy work. They offer an overview of different feminist approaches for developing strategy as practice scholarship. They then concentrate on feminist phenomenology and feminist new materialisms and offer an empirical illustration of what it means to draw from these approaches in strategy as practice research. They conclude with a discussion of future research that could tap into these insights or follow also some of the other feminist perspectives.