Finding the focus for market re-configuration: a morphological approach: proceedings from 2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012

Suvi Maria Nenonen; Kaj Storbacka

Finding the focus for market re-configuration: a morphological approach: proceedings from 2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012

Suvi Maria Nenonen, Kaj Storbacka

Marketing, Helsinki

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012
Publication date	2012
Publication status	Published - 2012
MoE publication type	A4 Article in conference proceedings
Event	2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012 - Dublin, Ireland Duration: 01.01.1800 → …

Keywords

512 Business and Management

Cite this

Nenonen, S. M., & Storbacka, K. (2012). Finding the focus for market re-configuration: a morphological approach: proceedings from 2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012. In 2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012

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Finding the focus for market re-configuration: a morphological approach : proceedings from 2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012. / Nenonen, Suvi Maria; Storbacka, Kaj.

2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012. 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Storbacka, Kaj

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BT - 2nd Interdisciplinary Market Studies Workshop, Dublin Ireland 2012

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